Prices of prime Central London property forecasted to increase by 18% in 2007, after 22% rise in 2006 (source: international property consultants Savills). The prime Central London property market has been the best performing area of the London property market, and Savills think that prime Central London will continue to outperform the rest of the capital and the UK.

Overseas buyers, particularly from oil rich countries like Russia, Kazakhstan and the Middle East, have been very active in the UK prime property market.

Prime property in Belgravia, Kensington and Chelsea is the most expensive and highly regarded. These areas have good stock of well-maintained and attractive period houses, smart shops and easy access to the City.

In Central London, prime property in Mayfair and St James's is sought after. Pimlico's elegant terraces have been largely restored, and are central yet reasonably priced; prime property in Westminster is popular as well as this area has improved vastly during the past 10 years.

In West London, prime property in Notting Hill and Holland Park is considered prestigious as these areas now rank as some of the smartest areas in London, and they project a less conventional image than South-West London. Prime property in neighbouring Bayswater and Marylebone becomes more popular. Hampstead, St John's Wood and Regent's Park are the most highly regarded areas in North London with good stock of prime property, although less popular with City buyers. In the east, a shift of businesses to the Docklands and Canary Wharf has resulted in the conversion of many riverside warehouses, and improving prices in areas such as Shad Thames, Wapping and the Isle of Dogs.

Outside the centre, South-West London is still favoured above other areas by prime property buyers. Battersea, Clapham, Wandsworth, Richmond and Wimbledon have all experienced price rises and an increase in popularity during the past five years.

In the prime London property market, there are typically 2,500 individual properties offered for sale by over 850 property (selling) agents. In the prime UK country property market, there are, at any one time, somewhere around 1,000 individual properties being sold by over 2,000 property agents. Property agents are contracted to achieve the highest price for a seller and they are under no obligation to advise whether a property is suitable or whether it represents a fair price from the buyer's perspective.

There is no multi-listing system in the UK and no database holds information on all properties for sale. Moreover, the most sought after properties are not listed on the internet and prices are frequently not transparent. Quite often a prime London or UK property is sold in excess of the asking price.

London Property offers clients finding prime property in areas such as Kensington, Chelsea, Belgravia, Mayfair, Holland Park, and St James's as well as period and exclusive property, fine town residences and exceptional country homes, cottages, luxury apartments and waterside properties in other the most sought after UK locations. We can also find prestigious new family homes incorporating the best of modern technology in fine locations throughout sought after areas of Berkshire, Buckinghamshire, Hertfordshire and Surrey.

London Property will represent a buyer and help him to access and secure the best UK prime property at a fair price - which requires time, dedication, inside knowledge and an extensive network of contacts.